An established brand undergoing a broader rebrand required a redesign of one of its core product lines.

The challenge was to simplify complex installation information that discouraged purchase, while improving product differentiation within a constrained, side-facing shelf display.

I led the development and execution of a packaging system focused on clarity and usability. Instructional content was reduced into concise, visually-driven steps, and a system of different tints of the primary brand color was introduced to distinguish product types at a glance.

The result is a more intuitive packaging experience that improves product recognition and supports more confident and informed purchase decisions.