A global brand required a redesign of its international packaging to support distribution across multiple markets and languages.

The challenge was to fit up to ten languages and required technical information into limited space while maintaining clarity and brand consistency, ensuring dense and text-heavy layouts remained clear and legible.

I led the analysis of existing packaging, brand guidelines, and international requirements, working closely with cross-functional teams to define essential content. I then developed a scalable system that prioritized key information, simplified content, and introduced visual elements to reduce reliance on text. This approach enabled larger, more legible typography despite the volume of required languages, maintaining clarity at actual shelf scale while ensuring consistency across product lines.

The result is a cohesive and scalable packaging system applied across multiple product lines, enhancing visual consistency, clarity, and overall shelf presence across international markets.