A retail roadshow booth was developed to support a brand’s entry into a highly competitive in-store sales environment.

The challenge was to create a visually effective booth within a limited budget, tight timeline, and restricted space, while ensuring ease of transport and setup.

I developed three design proposals across different budget levels and worked with cross-functional teams to define a practical direction. The final solution focused on modular, easy-to-transport elements that balance visibility and efficiency.

The result is a streamlined and reusable booth design that supports product visibility and interaction while meeting logistical and budget constraints.